If you're not going to Pemberton, then you should. There'll be lots of music, and music is good.
This is what Dr. Seuss would have to say about British Columbia's best indie music festival, happening from July 16th-20th in the pristine Pemberton Valley. Specifically, the good music is a lineup that features, among others:
NINE INCH NAILS OUTKAST DEADMAU5 SOUNDGARDEN FRANK OCEAN KENDRICK LAMAR METRIC MODEST MOUSE SNOOP DOGG ABOVE & BEYOND EMPIRE OF THE SUN GRIMES THE FLAMING LIPS YOUNG THE GIANT BLONDIE CAGE THE ELEPHANT GIRL TALK TV ON THE RADIO ST. VINCENT VIOLENT FEMMES CHANCE THE RAPPER MATTHEW GOOD RANDY NEWMAN REBELUTION SCHOOLBOY Q TYLER, THE CREATOR EARL SWEATSHIRT GORD DOWNIE, THE SADIES MINUS THE BEAR THE NEW PORNOGRAPHERS SLOAN STARS BEST COAST DINOSAUR JR. FLYING LOTUS FOXYGEN HAYDEN RL GRIME ARAABMUZIK DELTA RAE FUCKED UP GRIZ HEY ROSETTA! XXYYXX DAN DEACON LETTUCE METZ RICH AUCOIN TREASURE FINGERS WILD BELLE YUKON BLONDE It's going to be awesome.
CFUR will be bringing you ongoing coverage throughout the whole festival, writing posts, tweets and taking photos of the proceedings. We'll also be getting interviews, station IDs, and sampling different kinds of street meat, for your complete festival up-to-the-minute overview of the situation (AKA, what google says is a synonym for "coverage"). It'll feel like you're there. Hopefully you will be there.